The Press and Information Office’s mission is the objective and continuous briefing of international public opinion and of Cypriot citizens on all issues concerning Cyprus, the Cyprus problem and the European Union by taking full advantage of new communication technologies.
Specifically, abroad, the objectives are the promotion of Cyprus, the creation of a positive image for the country and the comprehension of Cyprus’ positions on important political, economic and cultural matters. At the domestic front, through effective promotion strategies, the aim is for the citizens to comprehend the government’s work, positions and actions, as well as to inform them on all issues that might interest them as Cypriot citizens and/or residents of Cyprus. A very significant objective is also to achieve effective citizen participation in the orderly and democratic functioning of the State, and to inform Cypriots about their obligations towards the State and also the opportunities and possibilities they can take advantage of as citizens, professionals or organized groups.
At the same time, a firm aspiration of the PIO is to inform Cypriot citizens on everything pertaining to Cyprus’ participation in the EU and to offer the best possible service in its area of activity. The PIO constitutes the EU’s strategic partner as regards the implementation in Cyprus of the annual communication policy of the EU, and it participates in the shaping of this policy at the European level.
Through the production of information material, such as publications, films, exhibitions and multimedia CDs, the PIO promotes Cyprus and contributes substantially to the achievement of the Ministries’ policy objectives through effective communication, at the lowest possible cost.