The main objective of the Ministry of Energy, Commerce, Industry and Tourism regarding the area of trade is the expansion of exports of goods and services. In order to achieve its goal, the Ministry has developed and put into effect a plan of action. This plan is designed in such a way as to improve the ability of the Cypriot enterprises to penetrate into foreign markets. This plan of actions involves much more than advertising and includes, inter alia, the introduction of export oriented schemes, the participation in international trade fairs, the organization of business missions and seminars abroad, public relations and market research.
The Ministry also operates eleven Trade Centres, situated in carefully targeted markets. At present, the Ministry maintains centres in Austria, France, Germany, Greece, Lebanon, Egypt, Poland, Russian Federation, the United Arab Emirates, the United Kingdom, and the U.S.A. The sole responsibility of the Trade Centres is the promotion of exports of goods and services in overseas markets. Furthermore, the Trade Centres are actively involved in the promotion of Cyprus as an international business centre, as well as in the attraction of foreign investments.